Atmosphere Industries‘ Gentrification: The Game! uses a smartphone-accessible web app to mediate a team-based real-world game that unfolds in a bounded playspace over a few hours’ time. The game challenges players to use their smartphones to take photos of specific places within the neighborhood where the game takes place in order score points and modify a set of fictional real estate values. As the game progresses, players must engage in increasingly public performance “tactics” in order to swing the fictional market in their team’s favor. The result is a frenzied few hours of social interaction, both between the players themselves, and between those involved in the game and those who live and work in the neighborhood where it takes place.


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